Point of Purchase (PoP) packaging is generally used in the retail industry to present various items attractively and appealingly. A well-designed and implemented corrugated PoP packaging approach helps a buyer make a purchase decision because the packaging can be innovative and provide key selling points regarding the displayed product’s features. Counter-top displays, leaflet dispensers, and even charity box displays are some of the examples of widely popular packaging solutions.
产品包装可以创造性地制作和圣rategically positioned to boost sales value and help retailers meet their sales goals. Because of the introduction of standardized marketing campaigns at these stores, there is a growing acceptance of point of purchase packaging in organized retail stores such as Tesco, Walmart, and D-mart. Since these displays attract continuous attention from buyers, point of purchase packaging often aids store owners in clearing out old stock.
Key Drivers for the Point of Purchase Packaging Market
增加新兴经济体的有组织零售市场促进了购买包装市场全球范围的整体发展。提供多个营销平台，包括电视，数字，广告牌和报纸广告。预计人均可支配收入增长的中产阶级人口的增长将促进组织零售需求。流行包装市场主要由全球电子商务行业的兴起推动。全球电子商务部门因技术进步而扩大，增加消费者采用，这反过来旨在推动市场增长。
在若干发展中国家，现在允许对零售业的外国直接投资。这有望导致既定零售业，特别是发展经济体，这将在即将到来，这将在来年增加柜台流行销售额。此外，营销人员正在发现店内营销是一个具有成本效益的营销和品牌工具。通过专门制作的柜台流行显示，品牌所有者正在寻求提高品牌和促销的预算。所有上述因素都在努力购买购买包装市场。
购买包装市场的区域发展
由于对成本效益的销售解决方案的全球需求，流行包装需求量很高。沃尔玛，Costco，Kroger等零售巨头在发达国家，诸如英国，美国，加拿大，德国等欧洲国家和其他欧洲国家，因此这些可能是最终用户之一包装解决方案。
预计对亚太地区的消费者耐用品和快速消费品的需求将为购买包装市场提供利润丰厚的机会。这一增长可以归因于城市工人阶级的不断增长的购买力。此外，预计中东和非洲的扩大零售网络将提供广泛的客户群。
在购买包装市场的领先参与者
The participants in the industry compete primarily based on product differentiation and services provided. While small and medium-sized businesses have relied on competitive pricing and local availability as key tactics, large-scale businesses have taken advantage of their global reach and full leverage over the supply chain. Some of the major players present in the point of purchase packaging market include Georgia-Pacific LLC, FFR Merchandising, Menasha Packaging Company, Sonoco Products Company, Smurfit Kappa Display, Felbro, Inc., and WestRock Company.
Deep-dive Insights on Point of Purchase Packaging Marketby Polaris Market Research://m.nkkjrh.com/idulty-analysis/point-of-purchase-packaging-market/request-for-sample.