The global pet wearable market was valued at USD 1,665.27 million in 2019 and is expected to grow at a CAGR of 11.61% during the forecast period. The pivotal factors contributing to the market growth are surge in pet ownership, innovations and significant investments in pet tracking technologies, rise in owner’s awareness about its pet mental and physical fitness, and growing expenditure on pets/animals with rising disposable income. Moreover, smart phone connectivity, pet obesity issues and pet insurance are contributed to the market growth.
As per statistics published by the National Pet Owners Survey, conducted by the U.S. based American Pet Products Association (APPA), more than 68 per cent of the U.S. families have pet in 2017–2018. In 2017, it was estimated that cumulative expenditure on pets stood at about USD 69.4 billion. This expenditure is continuously rising year by year and expected to follow same trend over the forecast period.
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然而,全球市场缩短了少数供应和需求因素,如隐私问题,缺乏由PETA,电池短属保质期,数据滥用和有关的运营限制等宠物井的协会提出的监管框架宠物主人。市场的主要驾驶因素包括越来越多的家庭宠物,以及对宠物健身的认识增长。
随着对宠物护理的增加,移动设备的渗透率加上增加的渗透率将进一步加速市场增长。增加一次性收入,提高生活标准是支持市场增长的因素。推动该市场增长的其他因素包括越来越需要监测宠物的医疗原因,以及跟踪濒危物种。越来越多的技术进步,越来越多的映射软件的使用,以及IOT的采用上升进一步补充了该市场的增长。通过在线渠道扩展到新兴经济体并增加宠物销售的销售额将在市场上提供众多增长机会。
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Based on the product, the market is categorized into smart collars, activity trackers, pet emotion sensors, smart vests, smart cameras, and smart harnesses. In 2020, the smart collar product segment accounted for the largest share and is projected to retain its dominance over the study time frame. The factors such as herd management among livestock keepers, pet health monitoring, and location tracking are boosting the segment’s growth. Smart collar is the device which connects wirelessly to the pet owner’s/livestock keeper smartphones to provide keep check on fitness, health, training, food behaviors. The hectic lifestyle and long working hours of individuals is paving way for smart connected pet collars for real time insights of their pets/livestock.
Based on the technology, the global pet wearable market is bifurcated into a GPS, RFID devices, Bluetooth, and sensors. In 2020, RFID segment accounted for the largest share, among all. The high adoption and popularity is owing to the rising cases of pet thefts, and are also useful is tacking the location of pets/livestock, if they separated with herd. In 2018 alone, there were around 1,849 dog thefts in the UK, representing an increase of more than 20 percent increase, over 2015.
The GPS based technology segment is projected to register the highest growth rate. The segment is expected to have maximum share in the forecast scenario, owing to its high efficiency and two-way communication. Moreover, advent of 5G communication networks and its low cost boots its adoption among pet owner’s.
在申请的基础上,全球市场分为识别和跟踪,行为监测和控制,安全和安全,医疗诊断和治疗,以及便利化。在2020年,识别和跟踪分部占所有人的最大份额,并且可能在研究期间保持其优势。根据人道出版的统计数据,每年在美国,超过1000万只猫和狗被盗,这需要宠物跟踪,最终驾驶分部增长。
预计医疗诊断和治疗部门将注册最高的增长率,由于宠物所有者和牲畜饲养员对他们的宠物健康有关时的诊断和治疗。
地理位置上,宠物可穿戴市场被北美,亚太地区,欧洲,南美和MEA隔离。北美是欧洲和亚太地区最大的区域收入贡献者。宠物采用的越来越大的趋势,原料健康问题,人均宠物业主支出上升,创新公司的存在,开发市场相关应用的人才库,以及该国宠物业主的采用技术精明产品和服务是重要的factors boosting the region’s market growth. Moreover, several dedicated pet care associations, rising penetration of pet insurance in the country and significant investments in the market related start-ups also boosting the sale these wearables.
亚太地区预计将成为研究期内增长最快的区域市场。韩国,日本,中国,韩国是技术上具有全面证明通信网络的国家。韩国和中国都有很大的狗肉类吃人口,导致宠物狗盗窃。这些活动提高了各国政府干扰的兽医佩戴性的销售。符合这一点,韩国政府开始了一个竞选“狗不饮食”,遏制这种令人发指的活动。
The global market is mix of big, mid players and more and more emerging start-ups. The prominent players operating are Dindog Tech S.L, SwineTech, Halter, Omnia Technologies, Eureka Technology, Whistle Labs LLC, Furbo, Vence, Allflex USA Inc., Piavita, Wagr, PetPace, Invoxia, Pawbo Inc., Avid Identification Systems, Inc., GIBI Technologies, Dog Tracker Nano, Jiobit, Garmin, Petzilla, Petcube, Datamars Inc., FitBark, Intervet Inc., Invisible Fence, Konectera Inc., Tractive GmbH, Link AKC, Motorola, Nuzzle, Num’Axes /EYENIMAL, KYON, Scollar, Doctra, Petnet, Trovan Ltd., and Felcana.
市场上的公司参与通过投资者资助的产品创新获得市场牵引力。例如,最近在2020年6月20日,基于巴塞罗那的宠物穿戴公司制造商通过目前的合作伙伴在其第二系列资金中筹集了500k欧元。此前,在2020年1月,日本的初创型手术,开发了一条狗束,这使得狗主具有彩色编码信号,代表狗的情绪状态。在心率方差分析的基础上,线束将显示不同的颜色,描绘不同的狗的不同情绪。