The global true wireless earbuds market size was valued at USD 5.58 billion in 2020 and is expected to grow at a CAGR of 14.4% during the forecast period. True wireless earbuds are Bluetooth-enabled devices with no attached wires between the earbuds. These earbuds are specially designed for access to audio data without the restriction of cables for connectivity.
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The demand for true wireless earbuds has increased owing to features such as portability, convenience, high-resolution audio, ease of use, and compatibility with other electronic devices. Some true wireless earbuds also offer features such as touch controls, noise cancellation technology, built-inartificial intelligencefor voice control, real-time language translation, and heart rate monitoring. The growing adoption of smartphones and other mobile devices coupled with the rise in internet penetration and market growth in popularity of social networking sites boosts the market for true wireless earbuds.
提高可支配收入和增强的生活方式和消费者生活水平推动了真正无线耳塞的市场增长。Spotify,Pandora和Deezer等流媒体服务数量的增加增强了消费者的音乐体验,从而支持真实无线耳塞的市场增长。这些流服务提供了与主要娱乐设备品牌,云存储选项等的兼容性等功能。
The adoption of true wireless earbuds has increased in the commercial sectors such as tourism, education, entertainment, and other industries. These earbuds are increasingly being popularized across various industries for special events, programs, auctions, theatres, music venues, film studios, corporate events, schools, and others.
市场上领先的产品推出和收购的新产品加上新兴经济体的日益增长的需求增加了对真实无线耳塞的需求。2019年7月,索尼推出了新的真正无线耳机WF-1000xm3。
The true wireless earbuds are small, light, and equipped with an HD noise-canceling processor QN1e chip and dual noise sensor technology for enhanced noise-canceling performance. The earbuds have a newly developed Bluetooth chip, which enables L/R simultaneous Bluetooth transmission. The optimized antenna structure of the earphones offers a stable wireless connection, along with low power consumption and long battery life.
旨在通过AI语音助手的集成来增强语音通信的真实无线耳塞。这些耳机配有麦克风,传感器和微芯片,用于运动检测,语音识别,并监控噪声水平。增加市场中的设备采用,如车辆信息娱乐系统,数字电视和数字音乐系统等,在全球上增加了对真正无线耳塞的需求。
真正的无线耳塞的市场参与者也在开发先进的耳塞,专注于健身意识的消费者和运动员。这些耳机方便,防水,耐用,重点是运动友好的设计。耳机也可以与健身应用程序和心率监测器同步,以增强锻炼体验。
The market is primarily segmented on the basis of distribution channel, end-use, and region.
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在分销渠道的基础上,真正无线耳机的市场被分段为零售离线商店和在线平台。2020年,零售离线店分部占占有率。该部分包括物理商店,零售商通过店面销售产品。零售商店,超市,大型超市,流行商店以及其他离线商店的一部分。
有利于消费者以及零售店的突出市场参与者提供的利润丰富的优惠和政策,预计将通过此渠道提高销售。这些商店在理解客户需求和产品反馈方面发挥着至关重要的作用,以便开发更好的产品。此外,零售商的产品促进可以影响买家的购买决定。
最终用途的基础上,市场分割nto consumer, commercial, and others. In 2020, the consumer segment accounted for a significant share owing to the increasing penetration of mobile and infotainment devices such as mobile phones, laptops, tablets, and in-vehicle infotainment devices, among others.
The market demand from the consumer sector is high owing to features offered by true wireless earbuds such as convenience, portability, and high-resolution sound quality. Increasing disposable income of consumers, changing lifestyle, and launch of affordable and technologically advanced earphones further boost the growth of this segment.
North America dominated the global true wireless earbuds market in 2020. North American market occupies a large share of the global market owing to technological innovation, high consumer purchasing power, and rising use in the commercial sector.
人口越来越多,移动设备的高渗透,以及音乐流平台的引入进一步补充了增长。真正的无线耳塞也被运动员和健身意识的消费者用于加强锻炼体验。
真正的无线耳塞市场的领先球员包括索尼,苹果,击败,jabra,sennheiser,soundmagic,亚马逊,剑桥音频,掌握和动态,jbl,lypertek,bang&Olufsen,音频技术,anker,klipsch音频技术,以及Jaybird。