The globalpoint of purchase packaging market根据Polaris市场研究的一项新的研究，预计大小将在2028年达到203.9亿美元。yabo官网入口那个报告“Point of Purchase Packaging Market Share, Size, Trends, Industry Analysis Report, By Material (Glass, Paper, Plastic, Metal, Others); By Product (Pallet Display, Endcap Display, Floor Display, Counter Display, Side Kick Display, Others); By Industry; By End-Use; By Regions; Segment Forecast, 2021 – 2028”gives a detailed insight into current market dynamics and provides analysis on future market growth.
用于购买包装点的不同材料包括玻璃，纸，塑料，金属等。2020年，纸段占主导地位全球市场。不断增长的环境问题和越来越多的减少制造废物的举措增加了全世界的通过。由于它们的易用性，运输的便利性以及回收能力，因此越来越多地采用了纸质包装解决方案。
The pallet display segment accounted for a significant share in the global market in 2020. Pallet packaging solutions are increasingly being used owing to their impact on consumers, enhanced brand awareness, ease of setup, and reduced labor costs. Point of purchase packaging solutions offers enhanced brand power along with influencing the impulse buying behavior of consumers.
Explosive population growth and the shift of consumers to urban areas increase the demand for these packaging solutions. The purchasing power, buying & behavioral habits, and preferences of millennials have changed over the years, thereby supporting market growth.
The market is segmented into food and beverage, personal care and cosmetics, pharmaceutical, electronics, automotive, and others, based on end-user. The food and beverage segment accounted for a major share in the global point of the purchase packaging market in 2020. Point of purchase packaging plays a major role in the marketing of food products by attracting consumers to innovative packaging, communicating information regarding the food products, and enabling accurate identification of products.
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Health and fitness consciousness have also increased in countries such as China and India due to improving lifestyles and changing food habits. Consumers are more aware regarding their nutritional intake, and consumption of healthy & organic food products. Leading players in the market are also taking initiatives to increase awareness among consumers through these packaging solutions.
Supermarkets and hypermarkets account for a major share of the market. The growing presence of supermarkets and hypermarkets in developing regions of Asia and Latin America along with increasing preferences of consumers to shop from large retail stores fosters market growth.
Lucrative offers and policies offered by prominent players, which favor consumers as well as supermarkets & hypermarkets, along with the innovative point of purchase packaging solutions for effective marketing and branding are expected to boost sales through modern trade stores. The entry of the foreign retailers in the market, through tie-ups, franchise agreement, and joint ventures further boost the market growth.
North America emerged as the largest market in 2020 and is expected to maintain its dominance over the forecast period. There has been an increasing demand for point of purchase packaging from established retail chains in the region. The increasing population, growing investments in marketing and branding campaigns, and the existence of an organized retail market boost the growth of the point of the purchase packaging market in the region.
However, Asia-Pacific is expected to grow at a significant rate during the forecast period. Brands operating in the market are taking initiatives to offer brand differentiation and value to the consumer, while also providing necessary information about the packaged goods. Small retail stores in the region are increasingly adopting these packaging solutions owing to their affordability and high effectiveness.
供应商在全球市场正在扩大他们的geographical presence and product portfolios to strengthen their presence. The developing nations of Asia-Pacific would provide significant growth opportunities in the market.
Some of the major market participants include DS Smith, Felbro, Inc., Georgia-Pacific LLC, Marketing Alliance Group, Creative Displays Now, Swisstribe, Smurfit Kappa Display, FFR Merchandising, International Paper Company, Fencor Packaging Group Limited, Menasha Packaging Company, LLC, Hawver Display, WestRock Company, and Sonoco Products Company.
Polaris Market Research has segmented the point of purchase packaging market report on the basis of material, product, industry, end-use, and region.
Point of Purchase Packaging Material Outlook (Revenue, USD Million, 2016 – 2028)
- Glass
- Paper
- Plastic
- Metal
- Others
包装包装产品前景（收入，百万，2016 - 2028）
- Pallet Display
- Endcap Display
- Floor Display
- 计数器显示
- Side Kick Display
- Others
Point of Purchase Packaging Industry Outlook (Revenue, USD Million, 2016 – 2028)
- Food and Beverage
- Personal Care and Cosmetics
- Pharmaceutical
- Electronics
- 一个utomotive
- Others
Point of Purchase Packaging End-User Outlook (Revenue, USD Million, 2016 – 2028)
- 超市和大型超市
- Convenience Stores
- Specialty Stores
- Others
Point of Purchase Packaging Regional Outlook (Revenue, USD Million, 2016 – 2028)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- RoE
- 一个sia-Pacific
- China
- India
- 日本
- 韩国
- RoAPAC
- Latin America
- Brazil
- Mexico
- Columbia
- RoLATAM
- Middle East & Africa
- 沙特阿拉伯
- South Africa
- Israel
- UAE
- RoMEA