位置分析市场Share, Size, Trends, Industry Analysis Report, By Component; By Solution (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, Thematic Mapping and Spatial Analysis); By Location Type; By Application; By Verticals; By Regions, Segment Forecast, 2020 - 2026

报告摘要

The global location analytics market size is expected to value at USD 10,813.6 million in 2019 and is anticipated to grow at a CAGR of 15.8% during the forecast period. Globally, there is increasing realization that by accumulating geographical location to business data and mapping it, organizations can intensely improve their insights into tabular data. The geographic data and spatial analytics has helped the progressive organizations to achieve powerful results and enhance their business capabilities. Based on this, several industry analysts suggest that demand for mapping and geographic intelligence is emerging as an important segment of the location analytics solution. Furthermore, increasing penetration ofInternet of Things (IoT)and growing volume of spatial data across several industrial sectors are largely enhancing the adoption of location analytics worldwide.

日益增长的使用和应用空间数据和分析工具，增加了企业应用中预测分析的必要性，增加了基于位置的应用和工具，增加了用户的应用，增加了创新技术的采用，以及社会媒体对客户参与的渗透性是至关重要的推动全球行业增长的因素。然而，高初始成本的部署成本，对数据隐私和法律担忧的担忧以及统一监管规范的缺陷，是可能妨碍在预测期间市场增长的因素。

了解有关此报告的更多信息：request for sample pages

位置分析不仅有助于业务发展，而且在其他几个行业垂直方面也起到重要作用;军事和国防，交通，能源和公用事业等。在军事和国防部门，富有无人机技术的富裕发明和进步用于收集位置数据。此外，自曼德航空车辆（无人机）的部署已经增加，自过去几年以来，以利用大量的人为干预，收集大量的位置数据和远程监控。这些和许多这样的申请预计将开放市场的新途径。

Globally, the technologies including analytics, robotics andblockchain, connected devices, cloud computing, mobile, have been available for some time now. Adoption of these technologies has been necessary for the success and survival of organizations. Within many companies, the IT departments have been focusing on rapidly adopting disruptive technologies to increase efficiency and expand the customer experience. As companies develop to be progressively data-centric, speed and agility are becoming critical capabilities for them. This enables the companies in product and services development, the process of decision making, and their general understanding of the industry. This also enabled the organizations to enhance the adoption of data analytics and artificial intelligence tools, thus enhances the growth of the industry.

位置分析市场报告范围

该市场主要基于解决方案，组件，位置类型，应用，垂直和地理区域进行分段。

By Component	通过解决方案	By Location Type	通过申请	By Vertical	按地区
Solutions Services	Geocoding and Reverse Geocoding 数据集成和ETL Reporting and Visualization Thematic Mapping and Spatial Analysis Others	Indoor Outdoor	Risk Management, Emergency Response Management Customer Experience Management Remote Monitoring, Supply Chain Planning and Optimization Sales and Marketing Optimization Predictive Assets Management Inventory Management · 其他	Retail Manufacturing Govt & Defense 媒体与娱乐 Transportation Energy & Utilities Others	北美（美国，加拿大） Europe (France, Germany, UK, RoE) 亚太地区（印度，日本，中国，罗阿普克） 拉丁美洲（墨西哥，巴西） MEA

了解有关此报告的更多信息：request for sample pages

Solution Outlook

Based on solution, the market is segmented into geocoding and reverse geocoding, data integration and ETL, reporting and visualization, thematic mapping and spatial analysis, and others. The geocoding and reverse geocoding segment is expected to dominate the global industry in 2019 however, the data integration and ETL segment is projected to grow at a highest CAGR during the forecast period. The growth of this segment is primarily attributed to increasing amount of data generated in various industry verticals and growing need for data integration in order to derive required conclusions. Furthermore, large number of companies are focusing on developing and launching new and improved analytic tools for reporting and visualization purposes. For instance,

• In October 2018, Hexagon’s Safety & Infrastructure division launched Intergraph InSight, a new suite of public safety data visualization and analytics software that supports evidence-based reporting, analysis and decision making.

位置类型Outlook.

基于位置类型,市场分割to indoor and outdoor locations. The indoor location analytics held a largest share in the global industry based on increasing adoption of connected devices, and increasing demand for the indoor location analytics to enhance the lean automation and robotics processes. Rise in smartphones users and ineffective GPS (Global Positioning System) technology in indoor premises are the factors driving the market growth. In September 2017, MOCA launched Dynamic Heatmap for Indoor Location Analytics using Wi-Fi devices.

Application Outlook

在申请的基础上，全球地点分析市场被分段为风险管理，应急管理，客户体验管理，远程监控，供应链规划和优化，销售和营销优化，预测资产管理，库存管理等。预计销售和营销优化部门将在2019年占据全球产业，并在预测期间预计将在预测期间保持其主导地位。这种增长是由于分析和大数据的高度驱动，一般来说，在部署更复杂的营销和销售策略方面可能会有所帮助。

区域前景

预计北美将占据零售市场的一致增长，越来越多的分析商业智能和地理信息系统技术，越来越多地占据了该行业的主导地位，越来越关注客户的需求和客户满意度。智能手机行业在北美地区非常成熟。在世界任何地方在世界上的任何地方都在这个地区推出了许多新的智能手机。加拿大和美国都有超过50％的人口智能手机渗透。此外，欧洲是主要区域之一，专注于地点分析市场的研发。欧洲的大多数个人客户或企业广泛使用基于位置的映射服务，这主要有助于该地区的收入。欧洲的一些移动运营商使用位置分析技术，并收集了其用户的位置信息，以加强其移动网络和内部营销活动的表现。

However, Asia-Pacific is expected to witness a fastest growth owing to growing number of smartphone and social media users, service providers and enhancement of networking technologies. The boom in Asia-Pacific markets has been enormous and is a huge market for every company that makes smartphones. There is a huge demand in both low-cost smartphone segment and the high-end segment. The combination of growth in both has helped the market in this region.

Competitive Landscape

公司正在扩大他们的存在在变化ous geographies and entering new markets in developing regions to expand their customer base and strengthen presence in the market. The companies are also introducing new innovative products in the market to cater to the growing consumer demands. The key leading players in the market include SAS Institute, Esri, Oracle, Pitney Bowes, Microsoft, Galigeo, Cisco Systems, IBM, Purple, GeoMoby, Alteryx, Inc., CleverAnalytics, IndoorAtlas, Lepton Software, and Quuppa among others.