Clean Label Ingredients Market Share, Size, Trends, Industry Analysis Report By Application (Beverages, Bakery, Dairy & frozen desserts, Prepared food/ready meals & processed foods, Cereals & snacks, Others); By Form (Dry, Liquid); By Type (Natural colors, Natural flavors, Fruit & vegetable ingredients, Starch & sweeteners, Flours, Malt, Natural preservatives, Fermentation ingredients, Oils & shortenings, Emulsifiers, Cereal Ingredients)); By Regions, Segment Forecast, 2020 - 2026

报告摘要

The global Clean Label Ingredients market size was valued at USD 38.40 billion in 2019 and is anticipated to grow at a CAGR of 7.4% during the forecast period. To put into simple terms, clean label can be defined as a product that can be positioned as organic, natural and free from preservatives. From a manufacturer point of view, clean label positioning is often identified as manufacturing products by using ingredients that the customers are able to identify and that these ingredients are used by the customers in their households.

There has been a rising trend across the globe with respect to consumers becoming more aware about the ingredients in their food products and have now started actively scrutinizing the product labels. This possesses a major challenge in front of clean label ingredient companies particularly those operating in different countries. They have to choose ingredients carefully for achieving the right positioning in a market place while dealing with the overall regional and cultural differences in various countries.

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正确评估消费者行为和计划strategies according to the same has been a critical success factor in the industry. Companies, have optimized their labelling and design of the product so as to easily catch the customer’s attention. For example, companies effectively use the communication opportunity at the front of the product packaging and place words such as natural, organic, and free from artificial ingredients which have a high consumer appeal as well as recall. In addition, an ingredient list, and compliances are also placed so as to further strike a chord with the consumer.

Ability to balance ingredient mix to suit consumer choices is a key challenge faced by ingredient formulators. The development of a wide variety of products, has resulted in a rise in number of challenges such as those pertaining to shelf life and processing requirements. Consumers are demanding more simplified ingredients as well as shorter clean labels however, they are not willing to compromise on quality or taste. This balance is a major challenge to ingredient formulators and product manufacturers alike.

公司已开始在研发活动中投资，以通过开发新产品来大大实现市场份额。然而，清洁标签产品的发展是一种高度复杂的过程，并且涉及繁琐的操作，例如去除具有传统上用于某些目的并用清洁标记成分代替具有传统上使用的高功能性的成分的成分，而不会影响整体味道和整体味道产品质量。

Clean Label Ingredients Market Report Scope

The market is primarily segmented on the basis of Application, By Form, By Type, By Bakery Products, and geographic region.

By Application	By Form	By Type	由面包店产品	By Region
Beverages 面包店 乳制品和冷冻甜点 Prepared food/ready meals & processed foods Cereals & snacks Others (confectionery and condiment/culinary products (sauces, dressings, dips, and spreads))	Dry Liquid	Natural colors Natural flavors Fruit & vegetable ingredients Starch & sweeteners 面粉 麦芽 Natural preservatives Fermentation ingredients 油和越障碍 Emulsifiers Cereal Ingredients	Cakes & Pastries Biscuits 面包 早晨的商品 Others	North America (U.S., Canada, Mexico) 欧洲（法国，德国，英国，丹麦） Asia Pacific (Japan, China, India) Central & South America (Brazil) MEA

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Application Outlook

基于申请，市场已被分段为饮料，面包店，乳制品和冷冻甜点，准备食品/准备餐饮和加工食品，谷物和小吃等（糖果和调味品/烹饪产品（酱汁，敷料，蘸和涂抹））。预计饮料部分将在预测期内见证最高增长率。开发新型清洁标签饮料产品，为客户提供新的口味和饮料，并扩大产品组合是一些受益于分部增长的因素。

推出新型清洁标签饮料是一个关键的市场情景。Fairlife L.L.C.，芝加哥鉴于对清洁标签产品的需求增长，引进了Fairlife Yup！通过用浓缩浓缩物的雄汁果汁代替人造甜味剂而制造具有低糖和高蛋白质含量的调味乳产品。有机Hälsa燕麦特是一种类似的产品，定位为具有益生菌，益生元含量的冰沙，并没有乳制品和没有添加的糖。另一家公司新的Slice Ventures L.L.C.，引入了不含人工成分的闪亮水，如颜色，甜味剂或咖啡因。这种新产品的引入受益于细分增长。

Form Outlook

The dry segment dominated the clean label ingredients market and is expected to do so over the forecast period as well. It is also expected to witness the highest growth rate over the forecast period. Ease of handling and storage, ease of packaging and transport and ability to aid the optimization of value chains are some of the factors benefitting the segment growth.

此外，新产品的发展也有利于干细胞的整体渗透。例如，在过去的过去用于为玉米饼等有限产品提供货架稳定性干成分解决方案。该公司最近扩大了其干混能，现已开始为这些解决方案提供服务，包括模具抑制剂到专业面粉玉米饼和所有面包店。这些趋势是有益于细分增长。

Type Outlook

预计面粉部分将在预测期内见证最高增长率。面粉用于制造大多数产品，因此在市场上享有相当大的需求。为了坚持整体清洁标签概念，公司对面粉制造业进行了各种进步。例如，过去用于漂白和美白面粉，使用过氧化氯，但现在，清洁标签面粉使用酶以及大豆粉。

For extending the shelf life of flour, agents such as benzoates, sorbates, and propionates are used. Bypassing these artificial ingredients, clean label flour uses wheat flour, cultured whey, sorbic acid, concentrate of raisin juice, and live cultures as preservatives. Such developments have catered to a rise in demand for clean label flours particularly in developed markets.

面包店Products Outlook

The bakery market segment is further segmented into Biscuits, Cakes & Pastries, Bread, Morning Goods and Others. In 2018, bread emerged as the dominant segment and this trend is expected to continue over the forecast period. The segment is also expected to witness the highest growth rate. Biscuits are expected to grow at an estimated CAGR of 7.3% over the forecast period.

涉及整体制造清洁标签面包产品的公司必须评估使用清洁标签成分的使用对整体面包制作过程。需要完成的变化包括整体生产速度的变化，成分混合，改变面粉混合物，调整发酵以实现所需的保质期，等等。所有此类变化都对成本和制造时间进行了直接影响。

Regional Outlook

在北美和欧洲等发达的市场中，无论品牌都有来自品牌忠诚度和对食品的偏好，是否存在从品牌忠诚度的转变。高级食品品牌很少或没有健康食品商品的风险是绕过的。由于这些因素加上高行业竞争，公司开始关注研发活动，以制定含有越来越多的清洁标签成分的过程和制造技术。这种趋势是有益于整体市场增长。

Companies are focusing their attention to developing regions such as Asia Pacific to gain market share. countries in the Europe and North America are particularly advanced with respect to clean label, and have a strong competitor presence and awareness regarding the same. Hence, competitors are trying to enter developing markets and are differentiating their products form the competition by using clean label positioning. To boost their revenues, companies are trying to tap growth opportunities particularly in countries such as India and China.

Competitive Landscape

制造商必须决定如何最小化mpact while still developing a product that appeals to consumers. For this entire process, a sound understanding of market dynamics, in-depth understanding of performance of each individual ingredient, sensory requirements of consumers as well as buying behavior is required. Companies therefore, to bypass these offsets are investing heavily in R&D activities to gain market share.

Companies such as Cargill, Archer Daniels Midland Company, Koninklijke DSM N.V., E. I. Du Pont De Nemours and Company, Kerry Group PLC, Ingredion Incorporated, and Tate & Lyle PLCare some of the key players operating in the Global Clean Label Ingredients market.